HTML Anchor Links Inside Email

Marketing newsletters often look like web pages—these are HTML emails, a subset of HTML. Whether a feature works depends on the mail client, much like browser compatibility on the web.

A teammate recently built an email template with anchors linking to sections of the message. Android mail clients handled the anchors, but Apple’s Mail app on iOS ignored them, and QQ Mail on iOS rewrote the link into a local file-system path—clearly a compatibility issue.

Client support

References

• http://www.ruanyifeng.com/blog/2013/06/html_email.html
• https://emaildesign.beefree.io/2016/09/how-to-add-anchor-links-in-email/